A handy guide to “Mobile-geddon”: How the buzz started, and developed in the news

Have you seen “mobile-geddon” cropping up on your feed, too? Did you understand what the trend was about?

I didn’t at first, to be honest. So, I compiled a simple timeline of articles and posts surrounding mobile-geddon, to give us all a picture of who started it, and what different blogs and news brands have said about it, prior to “D-Day”.

A Mobilegeddon Timeline

(Ironically, with Desktop Web screenshots)

Mobilegeddon Timeline 1Mobilegeddon Timeline 2Mobilegeddon 3Mobilegeddon Timeline 4Mobilegeddon Timeline 5

What fascinates me about this trend, is that it showcases:

1. The value of catchy, sensational hype-labels

People didn’t need to use “mobile-geddon”. They could have just said “Google’s algorithm change”.

But mobile-geddon is exaggerated and makes-you-click, so why not.

2. That Google is a HUGE part of digital. And a huge part of business.

I never felt the influence of a digital platform on the business community, until now.

This news item puts search engine marketers in the spotlight, and builds business for the entire ecosystem of digital services (search engine ads, media buyers, ad agencies, developers and designers).

Can you imagine how many brand owners contacted a digital specialist or consultant this week?

3. That design can matter, if a critical force demands that everyone follow suit.

Design and design testing is typically hard to justify.

Guess not anymore. This mobilegeddon may not be the truest way to argue for the value of design, but this shows “It’ll increase your Google search rank” is a Client hot button.


For my take on what a business needs to do during this time, please click on over to: Google tweaks algorithm, world (as we know it) ends: The one thing brand owners need to know.

Note: Thanks for reading! Message or comment if you’d like a clickable copy of the timeline.

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Valuable Content UK: What is the most valuable content you created?

Good angle.

Content is rarely described as “valuable”.  Brands are concerned about viral, shareable, snackable.  But this is actually an intriguing question.

To a content creator, which of his/her work has or gives value the most?

I like how this Valuable Content article showcases various writers’ perceptions of value:

David Meerman Scott…
(downloaded over a million times) directly led to a book deal with Wiley for The New Rules of Marketing and PR, my international bestseller now in its 4th edition with more than 300,000 copies sold in English and available in over 25 languages
…shared more than 1,800 times on LinkedIn, and racked up some 500 Facebook likes and 700 Tweets. It’s the fastest sharing of any of my content…
Bryony Thomas:
It completely transformed the way the senior team in the company engaged with me, and safeguarded the budget. This later became a popular blog post on my website – 6 Steps to a Strategic Review of your Marketing Budget, then Chapter 9 in my book. You might say it changed the course of my career entirely.
Joe Pulizzi:
coverage that we could have never received otherwise.  It’s helped position us as the go-to resource for content marketing
Richard Fray:
Expat Explorer Survey …This provides us with an incredibly rich amount of data and insights, which we have been able to repurpose endlessly in our content. The insights have been used to generate global press coverage, interactive data visualisations, videos, infographics, curated forums and country guides, populate our social media feeds and train our employees.
…Our content has enabled over half a million users in 200 countries to compare which countries are the best places to live, and to get advice on everything from finding accommodation to fitting in to a new culture. The feedback from customers and our social media community has been fantastic, with expats sharing our content widely and telling us that this is content they cannot get elsewhere – and that it changes the way they think about us as an organisation…
Doug Kessler
The piece helped put us on the map, generated significant business opportunities and created all those lovely ‘ripples’ that no one measures, like speaking invitations, interviews and meeting lots of people we admire.
Crap also gave a spike to all our other content as readers came back for more from Velocity. For instance, ‘Three Poisonous Metaphors in B2B Marketing‘,  a piece that had earned 6,000 views before Crap went live now has over 35,000 – with zero promotion.”
 
Henneke Duistermaat
How to Write Seductive Web Copy because it’s reaching a lot of people and it helps non-writers to write copy that attracts the right clients to their business.
 
Christopher Butler:
If value = stats, then a post called The Way You Design Web Content is About to Change would be the clear winner. If value is in terms of the piece of content being representative of who we are, I’d pick: We Don’t Design Websites Anymore. This one was a collaboration between Mark O’Brien and I that I’m quite proud of, as it clearly articulates our point of view on the industry, and makes some pretty bold statements about where things are headed.
…had a big impact on readers. It was shared widely (and continues to be), it heavily influenced a few articles I’ve written for other publications and a talk I’m giving this fall at the HOW Interactive Conferences and it even shaped our Future of Websites presentation
Amy Grenham
…the Good Systems Manifesto is our most valuable piece of content. That’s ‘valuable’ not in the sense of direct ROI, but in the sense that it has helped us to structure our communications around this framework, and give a coherence to everything we do.
…it was designed to be customer facing and works well in that respect. We have it as posted in the office, but we would happily use it as an introduction to Desynit for any client.
…Desynit’s content-driven strategy flows from here – it’s given me a library of messages, copy and images to work from. The short powerful messages of our Good Systems Manifesto also work beyond the digital arena – at exhibitions, on T-shirts, posters, and more.
And the results? Putting our human values at the heart of our marketing has translated into a consistent pipeline of business opportunities.
Andy Maslen
a platform for promotions (the whole bank of trust model) and I also get a fair number of members emailing each month commenting on the articles. I repost the main article to my blog too. It does keep me in front of the right people at least 12 times a year and does, also, bring in identifiable new business: training, consulting, public speaking engagements and copywriting.
I also love writing it, as it gives me a chance to explore ideas and share them with a group of people are are interested in the evolution of copywriting and communication…
Nenad Senic
the photo tweets of the magazines I have positioned myself as someone who can be asked for an opinion with regard to producing a printed brand publication. This brings me a lot of business so I, as an introvert, do not have to go around and sell my skills to brands…
 

Born Social: Lessons from Social Media Week 2014

BornSocial shared their favorite points from Social Media Week, my interpretation:

1. Video is important.

2.  People keep buzzing about the impact of new technology, but of course no one can articulate what it would be.

3.  Africa seems to be the next high-potential market for mobile: high economic and cultural diversity (5 regions, wide rich-poor gap, relatively young, tends to have mobile as only screen, long commutes and aspirational)

I can relate to it because it sounds like the Philippines.

4.  The growth of “private” platforms

5.  Brands becoming less reactive – therefore, it’s also getting tougher to rise above the noise.

6.    There still isn’t an industry measure for social ROI.

7.  The industry if fixated with big-brand, big-budget case studies.

8. Social is about understanding people.

9.  Digital media are going through the lessons of traditional media (headline writing, visual aids), just faster.

10.  Social isn’t just about “presence”, but constantly creating and trying to be a step ahead.

Thank you, Internet: An Agency Branded App, 10 Popular Algorithms and a Design Course That’s Helping the Philippines

These three articles mattered to me today.

1.  The 10 Algorithms that Dominate Our World

Would you have ever imagined the day where you would read an article like that?

Where you can list algorithms that pervade everyday life?  I’m so happy for mathematicians, data scientists and programmers all of a sudden.

This is a whole new level of relevance.  All the math geeks from elementary school can laugh in people’s faces.

Google PageRank; Facebook News feeds, “You may also enjoy…” – all math. Cool.

2.  How a Small Nashville Agency Used Creativity to Get Worldwide Recognition

I don’t fully forgive you for that clickbait-y article, Fast Company.

Anyway.

I just never thought an agency could make an app that would sell itself.

Continue reading “Thank you, Internet: An Agency Branded App, 10 Popular Algorithms and a Design Course That’s Helping the Philippines”

Grab bag: Rural America technology, Facebook-brand tracking, bacon salt and party kit packaging design

Open-tab cleaning.

1. The High-Tech of Rural America

Why do I like this?  Because it’s an example of how design and technology serve people’s needs (and yes, businessmen’s pockets).
Too often, my job revolves arounds trying to plan applications that seem so unrelated to what people need or are going through.
Hooray for rural America!

The DeLaval AMR Circular Cow Milker
The DeLaval AMR Circular Cow Milker

2.  The Wired Social Index

Let’s see how this works out.  Tracking the financial performance of the strongest brands on Facebook.
The Wired Social Index

3. The Donut Project

I’m partly biased towards the name.

But, nice source of interesting images and videos.

Boys & Girls' reception area
Boys & Girls’ reception area
Jason Bacher wallpaper

4.  Bacon Salt and a Sundae Kit.  Ideas from Buzzfeed’s 38 Ways to Give the Gift of Food.

Bacon Salt
Bacon Salt
Sundae Kit
Sundae Kit

This entry led me to…

5.  Manic Design’s Merrymaking Must-Haves Kit on Lovely Package

Smart, smart, smart.  And cleanly designed.

Merrymaking Must-haves Kit - Manic Design
Merrymaking Must-haves Kit – Manic Design