This is the first in my Career BAMFs series, (“idols” was a word with too much cultural baggage).  Here, I’ll talk about the individuals and groups that inspire me to pursue the stuff I want.  Note:  This isn’t in chronological order (the first people I looked up to, for work, were David and Tom Kelley, danah boyd and Mimi Ito).

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Huge

Tagline: Make something you love.

From their About page: What We Do — We create experiences that transform brands, grow businesses and make people’s lives better.

How my fangirl-ness formed:

I.  I think the first trigger was when I found out that Huge was behind the Think With GoogleNewsweek and the NYC.gov designs.  They were all clean, beautiful and functional.  That time we were auditing and keeping an eye out for different content publisher designs for our office projects.

I also loved their signature — the H that reflects the current project they want to feature.

II.  But there was this one Instagram picture (which I can no longer find) that made me literally follow Huge’s “career” developments.

It was a picture of a slide from an Aaron Shapiro (Huge’s CEO) talk – I’ve been trying to Google it, but the slide said something like “What would your business do if digital were your only channel?” (but probably better written).

That question got me.  For me, that question was exactly what business leaders to ask themselves, in a time where social media campaigns just keep popping up, which I don’t feel executives see as contrinuting to the bottomline.

And digital platforms have that power — of contributing ROI.  Otherwise, it’s just a fun waste of money.

III.  I also love how they organize and communicate their processes and culture.  Follow them on slideshare, and it’s like a crash course on UX and design process in an organization that makes money.

They have fun, meaty presentations on:

Introductions to a Design Community

The Importance of Usability Testing, especially for digital agencies

“The Pitfalls of Process”

Even portfolio tips for UX designers:

And the story of how they branched out and created their own UX school:

They just really put out great writing, and good design.  And their CEO is promoting a great lens for businessmen to look at digital

More, in the next days.

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