*Feature image from SB Nation

Only got around to surfing about the Olympics today.

And boy, was I happy to see BuzzFeed.

What do I mean by saying “Sports for the Internet Generation”?

It takes advantage of the main strengths of the web – heavy on visuals (lots of GIFs!!!); always involving storytelling and just — “human”.  They’re always either funny, cheeky, sexy or intriguing.

Deadspin has interesting features, too.  But for some reason, they feel a bit staid.

Some of my favorites from BuzzFeed:

1. Usain Bolt’s Historic, Theatrical 100m Victory In Pictures

by Mark Blinch – Reuters

Compare that to Deadspin’s Usain Bolt Outruns Human Nature.

2.  Gabby Douglas’s All Around Gymnastics Gold in GIFs

3.  Completely Disorienting Synchronized Swimming Photos

4.  Olympic Booty Appreciation

5.  The Complete Guide To Olympic Sneakers

6.  Where Are They Now? The 1996 Olympic Gymnastics Team

7.  32 Super Hot Pictures of the German Men’s Gymnastics Team

by Mike Blake – Reuters

8.  14 Adorkable Photos of the US Olympic Team Dancing

9.  Ryan Lochte’s 18 Fashion Rules

“8. Wear sparkly sneakers.”

by Jeff Haynes, Reuters

10.  And one of my favorite features:

27 Things to Love about Tomaz Gonzalez

Deadspin has its fair share of fun gymnastics articles, too. Like:

Olympic Gymnast Hair, An Appreciation

And the almost seemingly exclusivist, but possibly well-meaning:

Black Gymnasts Who Kicked Ass for Team USA

(I don’t know whether they were thinking that this would honor the gymnasts.  But deliberately mentioning how few and rare they were, almost seemed to emphasize that it was a white-woman dominated sport.

It was like the Serena Williams crip-walking incident.  You see that hurdler dancing before she ran, but it just made her seem like a sex symbol.  Why does Willams’ dance have to be political?  Of course, you don’t see people making articles entitled “Black women who kicked ass in tennis”.  I’m confused.

Maybe they should make a White Men/Women Who Kicked Ass in Basketball for Team USA article.)

If there’s anything that I can clearly see about the change in treatment and response between the 2012 Olympics and prior Games, is the well more light-hearted, multi-dimensional and “sexy-fied” treatment of the athletes.

I’m not complaining; I think it’s cool.  It points to the “celebrit-ization” of sport; of fitness.  And the Internet amplifies that.  In the same way that actors, musicians can now show facets of their lives online, why not athletes.  They’re young, fit – basically, in the prime of their life.  So of course they’ll have a possible market for people who want to look at their bodies, make fun of their weird fashion choices, or just want to admire their technical competence.  Hooray, Olympics+Social Media+Aggregators!


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