via Think.BigChief‘s facebook feed.

I like the different angles that the different sites used, in talking about this really odd (successfully viral) promotional idea from Jaffa Cakes – “Spot of Jaffa”.

Putting a lick-friendly surface in a public space.

 

Geekologie‘s emphasis on the weirdly unhygienic nature of the idea – Spreading Disease: Cookie-Flavored Lickable Wallpaper

Trendhunter‘s slightly nostalgic description, focusing on the Willy Wonka inspiration – Lusk Lick-able Murals

Fairly objective, “corporate goal” slant from Design TaxiWorld’s First ‘Lickable’ Elevator

Focus on consumer and media reaction, from The DrumMcVitie’s set toungues wagging with lickable lift

Casual take on how the office-workers in that building might feel from Foodbeast – The World’s First Lickable Elevator, Wallpaper That Tastes Like Cake

Pretty funny personal comments (on how all things are lickable anyway, and how she’d probably try it because she’s nasty 🙂 ) from Incredible Things contributor, Brittany High – World’s First Lick-able Wallpaper 

Straightforward article with how many Jaffa Cakes, building name and Jaffa’s creative spark from The SunOffice workers set to get a lift from Jaffa cake elevator

Also featured by agencycreative tumblr blog, with interesting stats on how long it took to create the wallpaper and the estimated number of employees: The lickable life

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