via Think.BigChief‘s facebook feed.
I like the different angles that the different sites used, in talking about this really odd (successfully viral) promotional idea from Jaffa Cakes – “Spot of Jaffa”.
Putting a lick-friendly surface in a public space.
Geekologie‘s emphasis on the weirdly unhygienic nature of the idea – Spreading Disease: Cookie-Flavored Lickable Wallpaper
Casual take on how the office-workers in that building might feel from Foodbeast – The World’s First Lickable Elevator, Wallpaper That Tastes Like Cake
Pretty funny personal comments (on how all things are lickable anyway, and how she’d probably try it because she’s nasty 🙂 ) from Incredible Things contributor, Brittany High – World’s First Lick-able Wallpaper
Straightforward article with how many Jaffa Cakes, building name and Jaffa’s creative spark from The Sun – Office workers set to get a lift from Jaffa cake elevator
Also featured by agencycreative tumblr blog, with interesting stats on how long it took to create the wallpaper and the estimated number of employees: The lickable life