WordPress’s smart analaytics summary strategy: 2011 in review

Congratulations, WordPress!

Being a semi-regular WordPress user and lover of brand strategy and audience research, I love your year-ender summary idea.

It’s just really smart.  It took me a while to give in to the lure of clicking on…

but I’m happy I did.

I find it intelligent for two main reasons: the interface was clean and efficient, and the strategy was sound.

Although a bit cheesy, I did enjoy the “fireworks” flourish to communicate the site’s daily “performance” or impact, exploding over the skyline that echoed the site stats outline.  Also, the simply emphasized call to action at the bottom of the landing page’s fold area.

Why do I like the strategy?  Because, to put it crudely, well, bloggers blog to call attention to themselves.  It’s the entire point of putting your thoughts out in a public arena.  And if you blog semi-regularly, it does make you feel good to know whether and how people read and consume what you put out there.

And, what WordPress did/does/is doing was provide a neat and stylized way to see the “story of your blog” in 2011.  It helps you see, in concrete terms (like the number of people in a cable car), the little milestones that the-internet-nook-you-created-for-yourself experienced.

So, yay, thank you WordPress developers!  I’m not sucking up, I’m really just commending. Thanks!

And now, to the link.

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 1,600 times in 2011. If it were a cable car, it would take about 27 trips to carry that many people.

Click here to see the complete report.


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