I can’t wait to see one of these bottles for real. And, as a water almost-non-drinker, it really makes me stupidly happy that some people acknowledge that you sometimes have shallow, unrelated reasons (aesthetics and image-consciousness) for particular practical behavior (drinking water from a reusable bottle).
Amazing. Thank you. I hope you sell a lot of these, KOR Water, and make more progress with your mission. RKS Design, particularly Deepa Prahalad, thank you for speaking so eloquently about consumer insight being fundamental to innovation.
In other news, I came across this beautiful quote blog (via one of the FreshlyPressed features), but, it has the comment function disabled. It’s actually similar to a tumblr blog in its being quote-heavy. But, it does have beautiful, timely features, like this particular one I want to remember:
“The wonder of a moment in which there is nothing but an upwelling of simple happiness is utterly awesome. Gratitude is so close to the bone of life, pure and true, that it instantly stops the rational mind, and all its planning and plotting. That kind of let go is fiercely threatening. I mean, where might such gratitude end?”
– Regina Sara Ryan