MTA Card “Optimism” Project

via myconey.wordpress.com

Really interesting.  Reed Seifer’s “optimism” project seems to have all the elements of a great viral branding story.

It’s cheeky and unassuming enough.  And it has a great (ironic) back story — coming from a senior thesis sparked by a homeless man somewhat insulted by Seifer’s father’s act of charity. via

 

 

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