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Does anyone else wish their life were like a Vimeo video?: 5 of my favorites

Or is it just me?

Sundrenched.  With lens flares here and there and saturated or overexposed color, with blur in the right places.  Clear skin and glowing eyes, “hip” musical accompaniment all around.

And I know this is heavily affected by my search queries, but all the free time, sense of adventure, dedication to making videos of yourself having fun in an attractive way.  Surf, sand, sea, not a care in the world and free-as-a-bird youth lifestyle.

Presenting, my favorite vimeo video: Taj Burrow’s Fiji Vignette Part 3

The best lookbook I’ve seen so far.  Pretty, pretty girl.  Cute storytelling.  And the coolest girlish swimsuit designs I’ve seen.  Granted, the model’s body is amazing, but besides that, the designs themselves are simple, but smart.

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Nike: Chosen

Ah, Nike.  I see you are starting to be more aggressive about pandering to the microtrend of individual sport.

In 2007, Mark Penn published the book Microtrends.

Apparently, he’s the man who coined the term “soccer moms”.

In the book, Penn discusses other emerging trends that were sparked by at least 1% of the American population, which, he proposes, could become significant in the next years.

In the field of sports, Penn noted the growing interest in niche and individualized sports, and the decreased involvement in the mainstream and more established team sports (e.g. football, basketball).

In this stunning video by Instrument, Nike shows its ready to beat, okay maybe match Vans, Converse, DC and Roxy at their games.

Nike “Chosen” by Instrument

Even if the niche sport “microtrend” may seem a bit dated (“discovered” 4 years ago), the Nike “Chosen” campaign still makes me proud of how Nike seems to have a good nose for youth culture.

Even the copy for the campaign tries to talk to a new audience — no longer the same market that their physical potency- and determination-centered communication used to target.

Instead, the campaign’s copy recognizes the present youth’s inclination towards uniqueness, flair and self-promotion.

“Take the stage and own the spot light. We’re looking for crews pushing the boundaries of style and creativity. Because the further you go, the further we all go.”

via fubiz

I have to correct myself now, though.  It apparently isn’t the first time that a Nike campaign featured skateboarding.  In my search for more old school testosterone-y Nike ads from the 1990′s (to feature in this post), I came across a blog entry which was a collection of Nike ad graphic design that the blogger was impressed with.

This particular ad was released in 2007 – the “This Is How I Fight” campaign.

I love you slightly more today because of this, Nike.  I have to find the agency or communications group that came up with this campaign.  I’m sorry, “Chosen”, but “This Is How I Fight” edged you out in my heart.

And, while I’m at it, I might as well post the very first Nike ads (from 1989) that sparked my liking for the Nike brand, and for copywriting and branding.

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Yay for Empowering Holidays in June! Official days for “Making” and “Women in Engineering”

They might be fueled by propaganda or PR, but I love the thought of these two new holidays.

Barack Obama just declared June 18 as the United States’ National Day of Making.

Presidential Proclamation    National Day of Making  2014   The White House

 

 

The Guardian featured the twitter accounts of six engineers with brains and a sense of humor for the United Kingdom’s National Women in Engineering Day.

National Women in Engineering Day  six Twitter accounts to follow   Women in Leadership   Guardian Professional

Vintage all around: Magazines, Movie Posters and Playboy’s “Language of Legs”

I like websites that just list really good content for that day, every day.

Like this Sidebar.io link that I’ve been keeping open.

And Cool Material’s Sunday Hangover.

Which leads me to goodies such as:

19 First Covers of American Magazines

People Magazine – March 4, 1974

 

Playboy’s The Language of Legs, from The Selvedge Yard.

 

All of Saul Bass’s Movie Posters, from Film.com

 

 

 

 

 

 

 

 

 

 

Seriously.  It isn’t purely out of nostalgia.  Graphic design looked pretty good back then.

 

 

A beautiful cookbook like you haven’t seen before: Unless You’re Really Familiar with Obsessively Organized Ingredients

A smart content marketing move from Ikea.

Come out with a cookbook (also a subtle, indirect way of pushing their products – appliances).

But, like their design-for-the-masses philosophy – make it painfully sparse but beautifully useful.

And this is how they presented their rationale and procedure.

Paper Magazine (I, Tina: Tna Fey)

CCLOTD: On the Importance of Words in Web Design

This is the third post in my Cynical Corporate Lesson of the Day series.  I’m, thankfully, about to run out of cynicism, so just check out my Introduction notes here.
This is for those who care about the grind.

You know what was missing from my previous job’s organizational structure?

Copywriters.

Image from Dan North’s blog

 

I’m just thankful I get to see it in action now (in my current job).

Marketing-centric organizations (like the digital advertising agency where I work) value copywriting a lot.  You can’t sell anyone something without the well-crafted words to tell them what’s so special about it.

The challenge (or advantage — depending on how you want to look at things) of working inside a media/entertainment company was that our internal Clients (the actual heads and creatives of the media brands) were highly-experienced content-creators themselves.  In the organization, they were, then, considered responsible for content.

Because of this, the web development team became more relegated to designing “houses” or containers for content, and not really the content itself.

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Thank you, Internet: An Agency Branded App, 10 Popular Algorithms and a Design Course That’s Helping the Philippines

These three articles mattered to me today.

1.  The 10 Algorithms that Dominate Our World

Would you have ever imagined the day where you would read an article like that?

Where you can list algorithms that pervade everyday life?  I’m so happy for mathematicians, data scientists and programmers all of a sudden.

This is a whole new level of relevance.  All the math geeks from elementary school can laugh in people’s faces.

Google PageRank; Facebook News feeds, “You may also enjoy…” – all math. Cool.

2.  How a Small Nashville Agency Used Creativity to Get Worldwide Recognition

I don’t fully forgive you for that clickbait-y article, Fast Company.

Anyway.

I just never thought an agency could make an app that would sell itself.

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CCLOTD: Cover-Your-Ass Because Sometimes, You Can’t Save the Day (No Matter How Much You Want To)

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This is my second post from my Cynical Corporate Lesson of the Day series.

Today’s cynical corporate lesson is inspired by the most mismanaged project I’ve seen in my recent work history.

It inspires me, now, because it could actually have been saved by a very simple work concept — chain-of-command, supported by two other basic concepts — documentation and objectives-setting.

Again, I’m aware that these aren’t cool to talk about.    Read my note on my initial post.

Let me start off with a story.

Context

The telltale signs of needing to Cover-Your-Ass.

 

The project in question is kicked off by a big Client.

He wants a digital campaign to support the launch of a brand.

Our team’s Management takes the pitch on.  The team holds brainstorming sessions, creates presentation slides, presents their ideas to Client.  Client reacts, they go back to the drawing board and repeat the cycle.

Four times.

It took them five revisions (or five sets of brainstorms) before they got to some level of approval.

By that time, it was too close to the launch to even design and develop a customized website.

What was wrong with this picture?

Or “why you need to Cover-Your-Ass”.

Let me present the evidence to the jury.

1) Client who asked for the project (the guy directly interfacing with the team), is the brand owner (The manager of the brand to be launched).

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Lady bikes inside a store to power a cute conveyor belt, for a Valentine’s gift: Branded video by my favorite notebook brand

Branded video by Muji.

Nice marketing (probably targeted towards current brand-lovers, like me).  So consistent with their brand personality: warm, crafty, with a clean, simple aesthetic.
Aaaand subtly highlights their product range. In a 4 and a half minute video.

Make MUJI.

via popbee.com